Regardless whether you are marketing via traditional or social media, if you want your practice to flourish, you need to deliver superior service and be able to prove it beyond any doubt to prospective clients or patients. To be in control of your practice’s growth, your practice needs to be superior to your competitors in terms of quality, customer service, consistency, convenience, and/or value. If your practice is not clearly the best option, you first need to innovate your practice so what you offer becomes the obvious better choice. (Capture Your Markets provides an eight-step formula for innovation). Then, in today’s marketplace, you will be able to establish a social media campaign that will enable your practice to capture and sustain additional marketshare. You need to apply correctly the steps of The Formula for Market Dominance, which is covered in detail here on our website.
What Does Social Media Offer You?
Social media can provide you the unique opportunity to convince your prospective patients or clients that your practice is the clear choice over your competitors. However, your practice needs to actually be the better choice in at least one and preferably a few of the areas mentioned above.
Today, medical, legal and accounting practices will get little or nothing from marketing communications that are loaded with platitudes, generalities, and fluff. Examples of these banalities include phrases like, great customers service, highly experienced, better quality care, attentive staff or we care about you. Social media provides the opportunity to get away from this ineffective verbiage to providing your audience with specific examples of how and why your practice is the better choice. You can make detailed statements yourself and also welcome your clients or patients do the talking for you. Many of your clients or patients will be willing to speak highly about your practice if they believe the
services they received were outstanding. But your text messages should go beyond Instagram, Facebook, Twitter, LinkedIn, and other similar platforms. Do not forget the power of online yellow pages such as Yelp, and Youtube. A five-star average rating on Yelp (or Healthgrades for medical providers) with specific content from happy patients or clients will go a long way to driving in new business. Video interviews anb
What Capture Your Markets Provides
Review the marketing strategy page of this website. The initial step is to ensure you have a clear competitive advantage over other providers of your services. If necessary, we apply our Bluerprint for Competitive Advantage Innovations to ensure you can gain a greater share of the business. Then we will apply the remaining steps of the Formula for Market Dominance to social media communications.This includes encouraging highly satisfied patients and clients to post testimonials and even be interviewed. We use a process that includes specifically designed patient and client satisfaction surveys that will identify whom to contact. Medical providers need not worry, as we are understanding of and do not violate the Health Insurance Portability and Accountability Act (HIPAA).
We will also incorporate social media results into your other marketing tactics to strengthen your argument as to why your practice is the better choice for potential patients and clients. The bottom line is we can greatly improve your practice volume by making social media an important component of your marketing mix.
