The way to ensure your marketing dollars are well spent is through diligence and research. By following these steps, we will avoid throwing your money away and enable you to get better results from your marketing strategy. We can use this approach for all your online and traditional media:
Make a thorough list of potential media, including traditional and online.
Survey clients and potential clients to determine which of these media they access and how frequently.
Tabulate your survey results.
Determine among the media that tested best, which could fit within your marketing budget.
Check the media you are considering to determine which of your competitors are advertising there. When possible, we will determine how long they have been advertising in each medium we are checking for you. If some competitors have been advertising in a given medium for a lengthy period of time and your target market frequently accesses that medium, it is probably a valid one for the promotion of your services. Should your marketing communications provide you with a dominant marketing position, your advertising will outperform your competitors.
We can contact reps of the media you are still considering. We will then share your advertising budget with each and what portion they honestly believe you should spend on their medium versus the other media we are considering. Based on our experience, we will discern each rep's degree of honesty.
Analyze all the information we have gathered. On the basis of our analysis, we will advise you on what media you should choose for a test market.
Together we will determine your budget for your test market. (You should run your test marketing for a minimum of three months).
Place your promotion and monitor the results. (For online ads, you should be able to gain access to detailed analytics).
Continue to advertise in the media that yields the best results.
