YOUR TACTICS
Marketing tactics include the type of communications you need. This includes your media selection and your budget. Among the media your tactical plan could include are websites, social media, email marketing, online yellow pages, advertising (Internet and traditional media), publicity, and direct mail.
Tactical marketing also includes internal marketing components, such as patient satisfaction programs, gathering and use of testimonials, referral programs, patient follow-up programs, patient education programs, and office appearance enhancement.
INTERNAL MARKETING COMPONENTS
Your practice running smoothly is essential to your practice growth. This starts with your front office. It must be well-organized, as attractive as possible, and your staff must exhibit excellent communication skills. Being attentive to patients is a must. From the time new patients and return patients enter your reception and throughout their entire visit, they should feel the warmth and caring attitude for your staff and you.
We will show you how to ensure your patients’ experience in your office will be better than that of your competitors’ offices. This includes patient relations and communications training that we can deliver to your office staff, as well as to you (and your partners) should you desire.
