This consultation can be conducted via telephone, Skype, Zoom, FaceTime, or via a face-to-face meeting. During this meeting, Marc Aronson, our marketing strategist, we will ask you several questions about your practice to help you sort out what is the most effective marketing strategy for you to pursue. We will discuss The Formula for Market Dominance and how to apply it to your practice. Currently, Marc limits himself to a maximum of three free consultations per calendar month. Contact us to set up an appointment and we will schedule you for the next available time.
Strategic and Tactical Plan Development
Our strategic and tactical planning process consists of 26 questions. We will hold two or more workshops depending on the size and scope of your practice and on the number of target markets your practice needs to focus. We will cover all of the steps of the Formula for Market Dominance in detail. The process culminates with:
1. A snapshot of your strategy for each target market in a primary letter format. You will use this template as a guide to creating content for all of your promotion, including websites, blogs, videos, social media, emailers, advertising, brochures, direct mailers, etc. In most cases, the length of each letter ranges between two and four pages.
2. A custom tactical plan document, which includes an action plan that defines the specific targets for each market. We recommend assigning all targets with timelines for completion, and identifying the individual(s) responsible for carrying out each respective task. The tactical plan also includes budgeting, statistical management, and analysis of the results of carrying out the tactical plan targets. The cost of this project depends on the size of your practice and the number of target markets you need to address.
Should you desire, we can also oversee the implementation of your strategic and tactical plans. Contact us to receive a quote.
Retainer Agreement
Details concerning our retainer services are available on our Retainer Services page. Please visit this page to review the services the retainer agreement may include.
